Unfair competition law
“Are they allowed to do that?” Unfair competition disputes are everyday business in companies. In the context of increasingly fierce competition, companies compete with ever new products and advertising concepts aimed at soliciting customers. The threshold between clever concepts and unfair competition practice is often crossed:
The competitor understands the amusing advertising statement to be misleading or degrading; a successful new product soon is also found in the competitor’s product range. There is hardly any other legal field where the courts need to react to ever new constellations and define the threshold between “permissible” and “impermissible” time and again.
We advise the producers of trademarked goods, commercial enterprises and service providers as well as advertising agencies during the planning stage of campaigns and packaging design. Owing to our long-standing experience and permanent monitoring of current trends in case law, we are able to identify potential problems at an early point in time and develop sound solutions with our clients.
We point out the risks associated with a specific advertising concept and also provide you with permissible alternatives. This goes without saying.
If your competitors launch unfair activities or campaigns, it is important to act quickly. By way of a cease-and-desist letter and a preliminary injunction, we immediately call on your compeitors to refrain from these unfair practices and thus stop impermissible measures within a few days. In the main proceedings, we obtain a decision on fundamental legal issues and enforce your claims for information and damages.
