Digital Sales & Marketing
Digital transformation and Sales & Marketing are inextricably linked. Personalised online advertising and social media marketing allow for an individual approach tailored to the needs and interests of your (potential) customers. Online sales and apps have been just as common for years as the distribution of digital goods via streaming services or the trade in virtual objects in computer games. It goes without saying that such products and services are payed electronically.
New technological developments are heralding the next wave of digital transformation in sales.
We tackle the opportunities and challenges of digital transformation together with you. We advise and support you in all areas in which the law does not yet keep pace with technical developments, and we ensure that the digital sales & marketing strategies of your company comply with all applicable laws. This, in particular, concerns questions on the conclusion of contracts and liability.
However, we will also guide you with respect to the legal limits of technical possibilities and ensure that your sales activities comply in particular with the requirements of data protection law, competition law and trademark law.
New Sales Forms
Networked end devices and machine-to-machine solutions ("M2M") create new forms of sales and distribution in the Internet of Things (IoT) and allow fully automated ordering processes. Augmented reality applications connect the virtual world with the real world and help to blur the boundaries between e-commerce and stationary trade. Smart contracts enable the automated processing of your transactions.
Big Data analyses help to better understand the needs and wishes of your customers and enable you to adjust your products and services accordingly. The digital transformation thus helps to improve the individual approach to customers and to make efficient use of customer relationship management and guided selling systems.
Blockchain technologies will revolutionise digital distribution. With their help, physical and virtual goods can be tracked along the distribution chain so that consumers can convince themselves of their origin and authenticity. In this way, digital transformation creates new opportunities to strengthen the trust of your customers in your company.