The European Food Information for Consumers Regulation, health claims, publication of test results – food law is in constant progress. Farmers, producers and dealers constantly face new challenges. The fragmented nature of this area of law does not actually make it easier to apply the laws. In almost all cases, complex horizontal regulations – such as the European Food Information for Consumers Regulation with its unexpected provisions – dovetail with product-related vertical regulations.
Food law “penetrates” all relevant business activities, ranging from the requirements to be met by the products and the organization of operational work flows to the labelling of the final product and its advertising. Failure to comply with these requirements can lead to disputes with the regulatory authorities. Competition supervision and consumers associations as well as competitors may assert cease and desist claims.
This is where we enter the stage. We provide judicious and comprehensive advice in the context of both conflict prevention and legal disputes. Regardless of whether you are engaged in commerce or are a producer or advertising agency, we help you find your way to success through the tangled mass of food law regulations.