Loschelder Advises KRÜGER GROUP on the Acquisition of Flapjack Manufacturer HAFERVOLL
Loschelder has advised HNC Healthy Nutrition Company GmbH, a wholly-owned subsidiary of KRÜGER GmbH & Co. KG, on the acquisition of flapjack manufacturer HAFERVOLL.
As a specialist for the development and production of high-quality sports nutrition and functional food, HNC is already internationally successful with the brands MaxiNutrition and Maximuscle. HNC, founded in September 2017, is continuing to expand and is now also making targeted use of its expertise in the field of Healthy Snacking.
Today, the KRÜGER GROUP is one of the world's most successful family-owned companies in the food industry, employing around 5,000 people at 20 locations in 10 countries. With its subsidiary HNC, the KRÜGER GROUP addresses a health-conscious, sporty target group and responds to the global trend towards healthy and natural nutrition.
With the purchase of the up-and-coming Cologne start-up HAFERVOLL GmbH, HNC expands its product portfolio to include high-quality baked muesli and oat bars, the "flapjacks". These oat bars are made exclusively from natural ingredients and are traditionally baked gently in the oven instead of being pressed mechanically. In total, the assortment now consists of 15 different flapjacks. HAFERVOLL GmbH was founded in 2013 by Philip Kahnis and Robert Kronekker together with Food Angels Germany.
The parties have agreed not to disclose the purchase price. The transaction was completed on April 1, 2019.
KRÜGER GROUP was advised by: Dr. Sebastian Kalb (Partner, Corporate/M&A).
In-house team of KRÜGER GROUP: Dr. Martin Fröhlich (General Counsel/Head of M&A) (lead and negotiator)
On the seller side: Wolf Michael Nietzer (Nietzer Rechtsanwälte)